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Insights

Field notes on Amazon, Shopify and multi-channel growth — written by an operator, not a blogger.

Amazon Accelerate 2026 conference stage in Seattle with the Space Needle
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Amazon Accelerate 2026 Is This Week: What Sellers Should Actually Prep For

Amazon Accelerate 2026 kicks off September 22 in Seattle. Here's what sellers should expect on AI listing tools,…

September 19, 2026
Product title ribbon trimmed to 75 characters with an Item Highlights tray
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Amazon Cut Product Titles to 75 Characters. Here’s Where Your Keywords Go Now

Amazon's July 27 change caps product titles at 75 characters and adds a new Item Highlights field. Here's…

September 17, 2026
Alexa for Shopping assistant orb in the search bar replacing Rufus
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Amazon Killed Rufus. Here’s What Alexa for Shopping Means for Your Listings

Amazon retired Rufus on May 13, 2026 and replaced it with Alexa for Shopping, now built into every…

September 16, 2026
Insurance shield protecting a small Amazon seller storefront
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Amazon Just Killed the $10,000 Insurance Loophole for Small Sellers

Starting November 2, 2026, Amazon is dropping the $10,000/month sales threshold for liability insurance in 11 enhanced safety…

September 15, 2026
Premium A+ Content layout with a gold ribbon for brand registered sellers
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Amazon Made Premium A+ Content Free for Every Brand Registered Seller

Amazon removed the sales threshold and invite-only gate on Premium A+ Content in May 2026. Here's what's included…

September 13, 2026
Amazon MCF conveyor carrying parcels into a TikTok Shop phone app
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Amazon MCF Now Fulfills TikTok Shop Orders: What Multi-Channel Sellers Need to Know

TikTok Shop now recognizes Amazon Multi-Channel Fulfillment as an approved way to ship orders straight from your FBA…

September 13, 2026
Holiday warehouse with rising Amazon 2026 peak fulfillment fee tags
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Amazon’s 2026 Holiday Peak Fees Are Here: What FBA Sellers Need to Do Before Q4

Amazon's 2026 holiday peak fulfillment fees start October 15. Here's the fee increase, the fuel surcharge, and the…

September 13, 2026
Creator with a ring light promoting products through Sponsored Products placements
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Amazon’s New Sponsored Products Creator Placements: The Off-Amazon Ad Spend Decision

Amazon auto-enrolled every Sponsored Products campaign into off-Amazon creator placements on August 10, 2026. Here's what changed and…

September 13, 2026