About

An operator, not an agency.

D Chakrabarty has run Amazon accounts hands-on since 2017: launches, rescues, relaunches and expansions, always as the person inside the account, never as an account manager relaying messages.

Today that experience runs with AI leverage. Machines scan bids, reviews and account health around the clock, and a human who has seen your problem before makes the call.

D Chakrabarty

Founder and operator

The person who audits your account is the person who runs it. No handoffs, no juniors learning on your budget, no reports written to impress instead of inform.

$10M+ managed 15+ brands grown 8+ years on Amazon Month-to-month

2017 to now

1

2017: inside the account

Started operating on Amazon hands-on, learning the marketplace the expensive way: by running real products with real money.

2

Full A-Z management

Grew from single services into running whole accounts: catalog, inventory, pricing, ads and account health under one operator.

3

15+ brands, $10M+ managed

Turnarounds became the specialty: a supplement brand to $1.1M a month, a kitchen brand from zero profit to $140K kept, a baby brand doubled across Europe.

4

Today: AI-assisted, Rufus-first

The same operator judgment, now with AI scanning around the clock and listings built to be read by Rufus, Amazon's AI shopping assistant.

How I work

Value 01

Radical transparency

You see every number I see, in a weekly report that reads like a story: what changed, why, and what happens next.

Value 02

Month-to-month, always

No lock-in contracts. If the numbers stop justifying the fee, you walk away and keep every asset built for you.

Value 03

Operator speed

Decisions are made by the person running the account, so a hijacker alert or a tanking campaign gets a response in hours, not in the next agency sprint.

What I actually do

An Amazon private label consultant, not a generalist agency

Most Amazon consultants will sell you anything: Etsy SEO, Shopify builds, generic social media. I do one thing. I help private label brand owners grow profitably on Amazon, using AI where it genuinely helps and operator judgment everywhere else. If you are searching for an Amazon private label consultant using AI, this is the page that explains exactly what that means in practice.

The work covers the full life of a private label brand: product research and validation, sourcing and quality control, listing creation and optimization, PPC management, full A-Z account management, and expansion into new marketplaces and channels. Brands usually arrive through one door, most often a PPC problem or a listing that will not convert, and stay because the whole account starts moving together.

Two kinds of clients fit best. White label brands born on Amazon that have outgrown the founder doing everything at midnight. And DTC brands with a working store that want Amazon as a serious second engine, without handing their brand to a marketplace amateur. Both get the same deal: one operator, radical transparency, month-to-month.

The short version

D Chakrabarty, in one card

  • Operating on Amazon since 2017, hands-on, inside real accounts
  • $10M+ in managed revenue across 15+ private label brands
  • Specialist in turnarounds: stalled, leaking or plateaued brands
  • AI-assisted, human-operated: AI scans, a human decides
  • Listings built to be read by Rufus, Amazon's AI assistant
The AI layer

How AI shows up in each service

Every service on this site is presented as AI-powered, so here is the honest map: what the machines actually do in each one, and where the human judgment sits. No invented tools, no "100% AI" claims.

01

A-Z Management: always-on monitoring

AI watches the account around the clock for Buy Box loss, hijackers, suppressed listings and review drops, and forecasts demand so stockouts get flagged before they happen.

See the service page
02

PPC: bid optimization at machine scale

Bids tuned by placement, hour and keyword, with NLP clustering thousands of search terms into winners to promote and waste to cut. The operator sets the TACOS strategy.

See the service page
03

Listings: written for humans, read by Rufus

Review mining surfaces the exact language and questions shoppers use, AI drafts get polished in your brand voice, and every section is structured so Rufus can quote it.

See the service page
04

Sourcing: risk scored before you wire money

Supplier risk scoring weighs factory history, communication signals and defect patterns, and photo-based QC flags problems in inspection images before goods ship.

See the service page
05

Expansion: transcreation, not translation

AI transcreates listings into local shopping language, rebuilt on local keyword research, so a UK or EU listing reads native instead of converted.

See the service page
06

Multi-channel: one brand, every shelf

Your Amazon content gets repurposed per channel with AI assistance: TikTok Shop hooks, Walmart specs, eBay and Temu formats, all from one source of truth.

See the service page

Who I work with

Fit matters more than budget. The brands that get the most from this practice share a few traits, and saying no early is part of the service.

Best fit

Private label brands, $20K+ a month

You have a real product, real reviews and a real brand to protect, but growth has stalled, profit is leaking, or the account has outgrown founder-led management.

Best fit

DTC brands adding Amazon

Your own store works and you want Amazon as a second engine, with channel pricing, MAP discipline and halo sales counted properly from day one.

Not a fit

Dropshipping and idea hunting

No validated product, no brand, no margin structure: no operator can fix that math, and I will tell you so on the audit call instead of taking a fee.

Markets and channels I operate in

Amazon US, UK, the EU stores and AE are home turf, including VAT and compliance coordination for European expansion. Beyond Amazon: TikTok Shop, Walmart, eBay and Temu, launched in the order your margins can support.

Amazon US Amazon UK Amazon DE · FR · IT · ES Amazon AE TikTok Shop Walmart eBay Temu

Questions people ask about me

An Amazon private label consultant and hands-on operator, working with private label brands since 2017. The practice has managed $10M+ in revenue across 15+ brands, specialises in turnarounds, and runs every service AI-assisted and human-operated, on month-to-month engagements.

The full job of growing a brand on Amazon: research and validation, sourcing and QC, listing creation, PPC management, account health, pricing and expansion strategy. A consultant who operates, rather than only advises, also does the work inside your account and reports the numbers weekly.

One operator owns your account end to end. No account manager relaying messages, no juniors learning on your budget, no quarterly strategy decks. Decisions happen in hours because the person who spots the problem is the person authorised to fix it.

AI does the scanning at machine scale: bid patterns, search-term clustering, review sentiment, account anomalies, demand forecasts, supplier risk signals. A human operator judges what the signals mean, sets strategy and owns the outcome. It is leverage for experience, not a replacement for it.

Yes. Client brands sell across Amazon US, UK, the EU stores and AE, and expansion into those marketplaces, including VAT and compliance coordination, is one of the six core services. The baby brand case study on this site is a European turnaround.

Five new clients a month

Your brand could be the next case study.

Start with the free audit. If the numbers make sense, we start month-to-month. If they do not, you keep the audit and the plan.

Start with a free audit