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Insights

Field notes on Amazon, Shopify and multi-channel growth — written by an operator, not a blogger.

Final week checklist with sale tags for Prime Big Deal Days
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Prime Big Deal Days Is October 6-7. Here’s Your Final Week Checklist

Prime Big Deal Days runs October 6-7, 2026. With deal submission deadlines already passed, here's the final-week inventory,…

October 1, 2026
Warehouse calendar with Amazon Q4 FBA inbound deadline dates circled
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Amazon’s Q4 2026 Inbound Deadlines Are Earlier Than You Think. Here’s the Real Timeline

Amazon's published Q4 2026 inbound deadlines (AWD Oct 14, minimal splits Oct 21, optimized splits Oct 28) mark…

October 1, 2026
Cargo ship with toys and appliances and a falling tariff price tag
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The US-China Tariff Deal Just Cut Costs on Toys, Appliances, and Holiday Decor. Here’s What It Means for Your Q4

The Trump-Xi summit produced a US-China tariff deal cutting costs on toys, small appliances, holiday decorations, and car…

October 1, 2026
Claude AI agent plugged into Amazon Seller Central dashboard
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Amazon Just Opened Seller Central to Outside AI Agents, Starting With Claude

Amazon announced at Accelerate 2026 that independent sellers can now connect Claude directly to Seller Central to check…

October 1, 2026
Customs checkpoint with cargo containers and an importer of record document
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CBP Is Now Voiding Importer of Record Numbers. Is Your Q4 Inventory at Risk?

CBP began voiding Importer of Record numbers on September 18, 2026 over inaccurate Form 5106 data, with no…

September 25, 2026
Delivery van racing a business hours clock for Amazon Business delivery rate
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Amazon’s New Business Hour Delivery Rate Rule Kicks In September 30. Is Your B2B Channel at Risk?

Amazon now requires FBM sellers to hit a 90% Business Hour Delivery Rate on Amazon Business orders or…

September 24, 2026
Magnifying glass over Made in USA product labels and the FTC
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Senators Want the FTC to Investigate Amazon’s AI Over Made in USA Claims. Here’s What Sellers Should Do

Two senators asked the FTC to investigate whether Alexa for Shopping buries Made in USA products. The real…

September 23, 2026
New product launch pad with an October 31 FBA New Selection deadline calendar
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Amazon’s FBA New Selection Program Deadline Is October 31. Is Your Next Launch Covered?

Amazon's FBA New Selection Program stops auto-covering new branded launches after October 31, 2026. Here's what the referral…

September 22, 2026
Passkey fingerprint login for Amazon Seller Central
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Amazon Just Made Passkeys Mandatory for Seller Central Login

Amazon is rolling out mandatory passkey sign-in for Seller Central. Here's what's changing, why, and how to set…

September 21, 2026
Calendar deadline extended with a golden arrow for Prime Big Deal Days
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Amazon Extended the Prime Big Deal Days Deadline to September 22. Here’s What to Do Now

Prime Big Deal Days 2026 is confirmed for October 6-7, and Amazon just extended the deal submission deadline…

September 20, 2026